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Assurant E-Commerce Funnel:
How might we help customers to make better warranty decisions?
CONTEXT
Assurant is a global provider of risk management products and services. Assuarnat wants to define and design a best-in-class e-commerce sales user experience. We designed two e-commerce funnel for phone warranty extensions and home appliances warranty extensions.
I am the UX Design Lead who leads and designs the user flow, information architect, and visual design. Due to the confidentiality of this project, I cannot present the complete process. If you are interested in learning more about this project, feel free to contact me!
Role: Lead UX Designer, Researcher
Methods & Tool: Interview, Survey, Competitive Analysis, Usability Studies, Affinity Diagram, Figma
Timeline: 4 months, Sep-Dec 2021
Context: Master Capstone Project with Assurant, Cornell University
Project Context
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