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Assurant E-Commerce Funnel:
How might we help customers to make better warranty decisions?

CONTEXT

Assurant is a global provider of risk management products and services. Assuarnat wants to define and design a best-in-class e-commerce sales user experience. We designed two e-commerce funnel for phone warranty extensions and home appliances warranty extensions. 
I am the
UX Design Lead who leads and designs the user flow, information architect, and visual design. Due to the confidentiality of this project, I cannot present the complete process. If you are interested in learning more about this project, feel free to contact me!

Role: Lead UX Designer, Researcher

Methods & Tool:  Interview, Survey, Competitive Analysis, Usability Studies, Affinity Diagram, Figma

Timeline: 4 months,  Sep-Dec 2021

Context: Master Capstone Project with Assurant, Cornell University

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Project Context

WORK IN PROGRESS

Expect to release in Mid-January =)
Get email notice here

CFCU Credit Union:
Using Gamification to Improve Financial Literacy

CFCU Credit Union:
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